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Havana Club

Havana Club to open pop-up Mojito Embassy bars around Europe

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By The Drum Team, Editorial

May 4, 2012 | 2 min read

Havana Club International has opened its first in a series of pop-up Mojito Embassy bars in Milan.

Created by M&C Saatchi Sport and Entertainment, alongside design agency Campaign, the bars will be located in ‘unconventional’ locations, and will aim to present how to make an authentic Cuban mojito using Havana Club Three Year Run.

Each Embassy is centred on a contemporary Cuban marketplace, with the ‘Mojito Market’ forming the heart of the bar, where guests are encourage to gather fresh mojito ingredients from custom designed street trolleys that are piled high with mint and lime.

A ream of Havana bartenders will then guide them through making a Cuban mojito using the chosen ingredients.

Lucy Bonnetier, brand manager for Havana Club International, explained: ‘We wanted to restore the value of the authentic Cuban mojito, demonstrating its superiority to ready to serve variants, or those made using rum from elsewhere. The Havana Club Mojito Embassy gives consumers the experience of making their own authentic Cuban mojito set against the stunning backdrop of the Cuba of today.”

After its initial two week run in Milan, the bar will open around Europe, including the UK, Portugal, Belgium and France.

Havana Club

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