Boohoo.com tasks 7thingsmedia with affiliate marketing programme to reach fashion press
Fashion brand boohoo.com has tasked digital media agency 7thingsmedia to manage its affiliate marketing programme.
The appointment will see 7thingsmedia provide strategic insight into the potential of its performance-based marketing, while also aiming to build relationships with fashion publishers and bloggers.
This will begin with a launch party in London, followed by a programme of social media activities.
Sophie Lockard, online marketing manager for boohoo, said that the company need an agency to develop its affiliate programme ‘beyond the norm’ which led it to appoint 7thingsmedia.