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Research in Motion set to appoint new marketing director ahead of BlackBerry 10 launch


By The Drum Team | Editorial

May 3, 2012 | 1 min read

Blackberry maker Research in Motion is close to appointing a new marketing chief as its CEO admits the company needs ‘focus’.

Speaking at the company’s annual conference in Florida, RIM chief executive Thorsten Heins admitted that the company wasn’t focused enough when marketing its BlackBerry 7 phones or its PlayBook tablet, according to Reuters.

He also admitted that a new marketing director was ready to succeed Keith Pardy, who departed last March, ahead of the launch of the PlayBook.

"One thing that really became obvious when I looked at the various parts of the company is that we needed focus,” said Heins at the conference where it earlier this week handed out its new BlackBerry 10 to app developers for free.

Following this, negative reaction saw the company’s stock value fall by 6%.

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