The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

Lifeblood campaign aims to promote awareness of thrombosis


By The Drum Team | Editorial

May 3, 2012 | 2 min read

A campaign for Thrombosis charity Lifeblood has been developed through a partnership by creative sector recruitment consultancy Purple and design and production agency Tag.

Beginning with posters appearing at railway stations across Scotland, posters will then roll out in Wales and London Underground stations, leading up to National Thrombosis Awareness week, beginning on 8 May.

The creative idea, developed Tag, includes two executions which aim to promote awareness of thrombosis and increase understanding of its causes and the available treatments, and highlight the danger of sitting in front of a computer for a long period of time without a break.

Purple was responsible for liaising with the charity during the campaign development.

Carly Plewa, social media manager at Purple, and Trustee of Lifeblood, commented: “Thrombosis is a condition where people aren’t aware of the dangers and symptoms. It is a condition which kills 60,000 people each year in the UK regardless of sex, age or gender. Raising awareness in the public realm is crucial and the advertising campaign will go one step closer to highlighting the dangers of thrombosis.”

The campaign will run until 13 May.


Industry insights

View all
Add your own content +