Liam Gallagher's Pretty Green appoints Holler as lead agency
Liam Gallagher’s clothing brand Pretty Green has appointed Holler as its lead agency to expand its brand and customer base through a repositioning.
The appointment will see Holler lead the brand’s below-the-line and digital communications, as well as deal with its strategy, communications planning, and above-the-line media purchasing, working alongside branding and design agency Neighbour.
The agency will also support brand developments, including the promotion of the new season’s lines.
A range of exclusive sunglasses will be the first piece of activity untaken following the appointment of Holler, which will include an interactive event which Gallagher will be involved with.
Nigel Grant, brand director at Pretty Green, commented: “Pretty Green has enjoyed a successful first few seasons and we are currently where we planned to be. It is now an important time for the brand with the ever changing and challenging retail landscape to be in line with, if not ahead of, our competitors. The appointment of Holler will underpin an drive our digital strategy, keeping the brand on target with our growth strategy.”
Adam Clarkson, business director at Holler, added: “Working to realise Pretty Green's aggressive growth targets, while repositioning an already healthy British high street fashion brand, will allow us to push the boundaries and explore next level digital content and social integration within the retail environment. We're looking to take them from successful start-up status to being recognised as a major player in their market, facilitated by highly creative and online campaigns across the piece.”
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