The Drum Awards for Marketing Entry Deadline

-d -h -min -sec


By The Drum Team | Editorial

May 3, 2012 | 2 min read

The latest executive of Foster’s ‘Good Call’ campaign, featuring agony uncles Brad and Dan sees the pair receive their first call from a woman.

The campaign, the seventh in the series, is once again created by Adam and Eve, with media planning through MediaVest, show the duo receiving a call from Lucy in Manchester.

The ad, which breaks nationally on 7 May, features Lucy moaning about her boyfriend’s lack of consideration.

Nic Casby, brand manager for Foster’s said; “Our latest execution brings a new and amusing slant to the campaign and taps into a universal insight that most men and women will relate to. The humour is derived from the way that Brad and Dan deal - or fail to deal- with Lucy’s boyfriend dilemma, but still end up looking like helpful heroes.”

The campaign will include TV, digital and social media activity, alongside outdoor and sponsorship of the Edinburgh Comedy Awards, as well as over 100 hours of Channel 4’s Original Comedy programming.

Yesterday is was revealed that StarCom MediaVest had been appointed at Heineken's global media buyer. -

Heineken Fosters Drum News

Content created with:


Find out more

Starcom MediaVest Group

Find out more

More from Heineken

View all