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Bettys & Taylors commissions Halifax video firm


By The Drum Team | Editorial

May 3, 2012 | 1 min read

Bettys & Taylors has commissioned Halifax-based Limehouse to create a series of videos which will be used as part of the company's social media strategy.

Its first project was to support Bettys & Taylors' recent Scottish campaign to promote Yorkshire Tea. It was tasked with producing a number of fast turn-around films chronicling the travels of Little Urn, Yorkshire Tea's specially converted ice cream van.

Limehouse worked closely with the Little Urn crew and customers to document the whirlwind trip which covered 840 miles and 13 locations in just 12 days. It used flip cams to capture the footage.

Dom Dwight, customer conversation manager at Bettys & Taylors said: “As a brand with a long history and lots of personality, we love the interaction and transparency of social media, and video is a great way for us to tell stories and share what we’ve been up to."


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