The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec


By The Drum Team | Editorial

May 3, 2012 | 1 min read

An advert for Pop Chips, featuring Ashton Kutcher has been pulled by the company after accusations of racism.

The campaign, which saw Kutcher play a number of characters, including a Bollywood producer called Raj, making a dating video has been pulled with the founder of Popchips apologising online for any offence caused.

Keith Belling, founder and CEO of Popchips, said; “We received a lot feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view.

“Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. i take full responsibility and apologize to anyone we offended," he added.

Popchips Ashton Kutcher Drum News

More from Popchips

View all