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T-Mobile readies new ad featuring Louie Spence, David Dickinson and Sooty and Sweep


By The Drum Team | Editorial

May 2, 2012 | 1 min read

T-Mobile will tonight launch a new ad paying tribute to the Royal Jubilee.

The second ad in the 'Giving Britain What Britain Loves' campaign created by Saatchi and Saatchi and voiced by Harry Hill, it shows an eclectic bunch of Brits including streakers, jockeys and even puppet duo Sooty and Sweep celebrating the Queen's big day.

But they all make way for guest of honour Louie Spence and Bargain Hunt host David Dickinson.

The ad hits screens tonight during The Soap Awards on ITV1 and promotes T-Mobile's pay as you go plan.

Spencer McHugh, director of brand at Everything Everywhere, said: “Brits nationwide will be showing their pride and affection for the Queen and Britain by celebrating the Jubilee this summer.

"With this in mind, the next ad in the ‘Giving Britain what Britain Loves’ campaign has been developed to capture the celebratory mood of the nation, while also demonstrating T-Mobile’s commitment to giving pay as you go customers brilliant value for money.”


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