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Rugby Football Union unveils new-look homepage


By The Drum Team | Editorial

May 2, 2012 | 2 min read

The Rugby Football Union has worked with London digital agency Aqueduct to redesign its homepage.

The sport's governing body in England says its new homepage will place "greater focus on quality editorial content rather than advertising".

Nick Shaw, head of digital at RFU, said: “This is a really exciting time for digital activity at the RFU. The RBS 6 Nations was a huge success both on and off the pitch with record levels of traffic to the website during the tournament. We had 2.1 million visits and nine million page views to and other platforms which we are now looking to build upon.

“We’re in the midst of a great year of sport and with Rugby World Cup 2015 taking place in England legacy is already a buzz word. We have designed the new homepage to build a closer connection between the elite and grassroots game by providing better visibility of content around coaches, referees and players.

“We have tried to use the real estate of the site in the best possible way to accommodate the varied nature of our content and interests of the users. The ultimate goal is to put the user at the centre and enable them to decide which aspects of content they consume from the homepage.”


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