The Sun newspaper, no stranger to controversial headlines, has come in for angry criticism on Twitter this morning for mocking Roy Hodgson's speech on its front page.
A day after Hodgson was unveiled as the new England manager, The Sun today splashed on the headline: "Woy gets England job - Bwing on the Euwos! (We'll see you in Ukwaine against Fwance)."
The crude headline was condemned by Twitter users including footballer Phil Neville and former Sun editor David Yelland.
Everton captain Neville (@fizzer18) tweeted: "Have u seen front page of the sun this morning disgraceful journalism-what chance have we got!"
Yelland (@davidyelland), who edited The Sun for five years, said: "So little compassion for Roy Hodgson today, bullying language, pointlessly cruel, pointlessly hurtful."
His thoughts were echoed by BBC football commentator Jacqui Oatley (@JacquiOatley), who wrote: "Charming front page of the Sun. Hodgson has won 11 major titles/trophies, speaks 5 languages but let's mock his speech."
Oatley's BBC Sport colleague Jake Humphrey (@mrjakehumphrey) also joined in the criticism, brandishing the headline as "offensive".
A heavily retweeted post from The Northern Echo's editor Peter Barron (@EchoPeterBarron) summed up the mood of many: "Sorry, but today's Sun front page isn't funny, isn't clever, and isn't right."
Referencing The Sun's controversial 2003 headline after boxer Frank Bruno was taken to a psychiatric hospital, Barron added: "..Maybe not quite a 'Bonkers Bruno' moment for The Sun but misjudgement nonetheless."
Earlier this week, The Mirror's chief sports writer Oliver Holt had penned a column urging fans and the media to give Hodgson a chance. In the piece Holt said Hodgson had been "lampooned, crudely and unnecessarily, as Woy" during his ill-fated tenure as Liverpool manager.
However, Holt's call did not stop The Mirror from running the headline 'The Woy done good' on its own front page this morning.