Landor Associates creates new identity for MoneyGram


By The Drum Team | Editorial

May 2, 2012 | 1 min read

Landor Associates has created a new brand identity for money transfer company MoneyGram.

The agency says its work "provides MoneyGram with a clear and contemporary identity that gives the brand a credible and differentiated positioning in a busy marketplace".

James Wrightson, global director of brand and creative services at MoneyGram, said: "This marks the next significant step in the evolution of MoneyGram as a global brand that matters to our customers and agents.”

“Landor’s key insights, that physical distance does not translate into emotional distance, enabled them to create a positioning and updated identity that are powerful and appeals to our consumers."

The new identity and tagline - 'Bringing you closer' - will be rolled out globally throughout the summer.


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