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Global Flavour Map aims to become 'a TripAdvisor for taste'


By The Drum Team | Editorial

May 2, 2012 | 2 min read

Food brand GLORIOUS! has launched an interactive global 'flavour map' which allows users to pin meals, recipes or produce they have discovered on their travels onto Google Street View.

The map aims to be the world's most comprehensive collection of taste and flavour recommendations.

Users can attach images, write reviews and search for foods by location, cuisine and price.

GLORIOUS! says it will use the map to research and develop new flavours for its soups, sauces and stews.

Along with the web-based application, iPhone and Android apps will allow users to pin flavours and images to their current location while they are on the move. There is also a Facebook app.

Matthew Stephenson at GLORIOUS! said: “Our vision for the Flavour Map was to allow a global community to contribute to an entirely user-generated resource of flavours, and to share their amazing food taste experiences from around the globe or around the corner.

“Whether it’s an amazing spice from a food market, an unusual fruit or vegetable from a far-flung location, a dish unique to a particular community, a particular meal in a restaurant through to, say, a friend’s barbeque sauce recipe or their signature home-cooked dish, we want to document it for everyone to share.

“The fundamental aim of the Flavour Map is to inspire as well as re-educate consumers about flavours and savouring their food in what we hope may become a ‘TripAdvisor for taste’.

“As a business, we will use it to inspire our own flavour research and development, maybe even unearth a hidden flavour gem from around the world, and ultimately introduce new soup, sauce and stew product lines.”


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