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Coca-Cola and talkSPORT hunt for budding football writer to report from Euro 2012


By The Drum Team | Editorial

May 2, 2012 | 3 min read

Coca-Cola and talkSPORT have launched a competition to find a budding young football writer to report from Euro 2012.

talkSPORT launches Euro 2012 competition

The quest for the 'Coca-Cola Fan Reporter' will end with one listener being offered a six-month paid internship at the station, beginning by joining its team at Euro 2012.

The Coca-Cola Fan Reporter will be recruited on-air, within a branded microsite on, and through talkSPORT's Facebook and Twitter feeds. Shortlisted applicants will take part in a series of journalistic challenges, with a panel of talkSPORT presenters selecting the eventual winner.

As part of the deal, content created by the Coca-Cola Fan Reporter will be uploaded across both brands' media channels. Coca-Cola will also sponsor a bespoke highlights package throughout the tournament, aptly named the Coca-Cola Goal Report.

Anthony Hogg, head of creative solutions at talkSPORT, said: “The last 12 months have seen further growth for talkSPORT, both on air and digitally, and to secure a global brand such as Coca-Cola as a partner is testament to how far we have come.

"Our search for the Coca-Cola Fan Reporter will provide the winner with invaluable hands-on experience of sports journalism – not just for the tournament, but throughout what is a huge year of sport.”

The deal was brokered by media agency Vizeum.


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