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Channel 4 teams with The Guardian and Department of Business Innovation for 'Business in You' campaign


By The Drum Team | Editorial

May 2, 2012 | 1 min read

Channel 4, The Guardian and the Department for Business Innovation and Skills (BIS) have partnered in a bid to raise awareness of ‘Business in You’ a campaign to encourage entrepreneurial spirit in 2012.

The ad campaign will include two 20 second adverts which will run until the end of May, featuring real life case studies of entrepreneurs and business owners who have been successful, despite the economic climate.

The campaign asks the question ‘What’s the business in you?’ and direct viewers to the Guardian’s Business in You website, which offers support tools, case studies and a selection of short films by Channel 4.

The campaign has been delivered by media agency M4C.

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