Branson takes a ducking to keep up the spirits of Virgin passengers
We've always know that Richard Branson was a cool dude, but this is ridiculous! Passengers on Virgin Atlantic's Upper Class can now find ice cubes in the shape of Richard Branson's head floating in their drinks.
Icebergs in the Noth Atlanic!
America's AdAge magazine describes it as a " head-scratchingly smart stunt". There is no truth in the rumour that panicked passengers in Upper Class are now asking to be reseated in coach.
In any case, there's always a flight attendant in attractive Virgin Atlantic lipstick (matching her uniform) to soothe them.
The airline said the cubes were designed so Richard could 'fly in spirit' with the passengers. That's definitely the the pun of the year so far.