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Bauer Media to launch Wonderpedia magazine


By The Drum Team | Editorial

May 2, 2012 | 2 min read

Bauer Media is to release a new monthly magazine called Wonderpedia, that aims to cover a mixture of important moments in history to future technology.

The publication, which will carry the strapline ‘Discover something new’, will tasked a broad consumer base, with a core demographic of ABC1 men aged between 25-54 and will be supported through a marketing campaign valued at over £1m.

A free special preview issue will be distributed to over 200,000 consumers from 10 May, targeting Bauer Media consumers and physical sampling at museums and other relevant venues.

All major supermarkets and high street retailers, include Tesco, Asda, Sainsbury’s and Morrisons will also promote the magazine in their news, current affairs and science sections.

Cross platform promotion across Bauer’s portfolio will take place to promote the publication, including press advertising in London and lifestyle magazines such as Empire, Digital Photography and Trail magazines, while radio adverts will be used across the Bauer Place portfolio of regional radio stations.

A dedicated website will also be launched in tandem to the magazine, aiming to grow subscriptions.

Paul Keenan, chief executive of Bauer Media, commented: “Bauer Media continues to invest in great magazine products and the launch of Wonderpedia magazine further demonstrates its commitment to provide engaging content to a range of audiences. Wonderpedia is entering into a strong knowledge category and is unique in its tone and the way it offers a wide breadth of content differentiates it from existing UK magazines. It represents a fantastic opportunity for advertisers to connect with a group of engaged and educated male consumers.”

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