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Archant's London24 teams with MyCityWay to create London guide app ahead of 2012 Olympics and Queen's Diamond Jubilee

Ahead of the London 2012 Olympic and Paralympic Games and the Queen’s Diamond Jubilee, newspaper publisher Archant has agreed a partnership between its digital publisher London24 and mobile city guide MyCityWay, to launch a mobile app guide for London.

The free-to-download MyCityWay London 24 app will be a real-time, location-based, city guide, which will include over 30 specialist mini-apps containing a range of London-related information based on the user’s location and purpose within the city, including traffic feeds and live camera images of London’s busiest roads.

The app will be available initially on iPhone and iPad, but an Android version will be released within weeks afterwards.

Adrian Jeakings, CEO of Archant, commented: “We are very excited to be able to offer a free of charge city discovery tool in time for the summer with all its happenings. It is a natural extension of our London24 digital brand and its core mission to serve London residents, commuters and tourists with helpful and relevant information in order to explore and enjoy what the city has to offer. It is also another example of Archant’s multi-platform approach and use of leading-edge digital products.”

“Our partnership with MyCityWay sees us deliver the most comprehensive mobile app for users needing relevant local information across London, and it also acts as a powerful advertising platform with the ability to target consumers with great accuracy through 1:1 location-based advertising, coupons, deals, and even mobile stores”, he continued.

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