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Tatler embraces augmented reality for Queen's Diamond Jubilee issue


By The Drum Team | Editorial

May 1, 2012 | 1 min read

Tatler is using augmented reality technology from Zappar to bring to life its June issue celebrating The Queen's Diamond Jubilee.

Users of the Zappar App will have the chance to dress up like the Queen or picture their friends wearing the crown jewels.

The cover also features an exclusive augmented reality corgi which comes to life with Zappar.

Tatler editor Kate Reardon said: "I am ecstatically excited by the genius work Zappar have done for Tatler's special Jubilee Collector's Edition. Not only can you try on the crown jewels, but our regal corgi cover star comes to life. How thrilling is that?”

The June issue of Tatler is on sale from Monday 30th April. The Zappar App is available free from iTunes or the Android Market Place.


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