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Rubicon Project announces promotions and appointments


By The Drum Team | Editorial

May 1, 2012 | 2 min read

Rubicon Project, the online advertising technology company, has made a raft of promotions and appointments.

New recruits Valerie Latronche and Alexandra Jarry will be charged with 'monetising' the firm's digital advertising inventory.

And after a year of working for Rubicon Project as director of publisher development Julien Gardes is promoted to country manager, France.

His additional responsibilities will include managing and growing the Rubicon Project team in Paris and working with demand partners, such as agency trading desks, demand side platforms and online advertising networks

Account director Latronche spent three years at Microsoft in Paris specialising in performance marketing. Yield manager Jarry brings to the role two years of marketing agency experience and a masters degree in international business management and marketing.

Jay Stevens, general manager and vice president international, said: “Both Valerie and Alex bring excellent understanding of strategies for maximising yields for the publishers we work with across Europe. In particular Valerie has many years of experience working at Microsoft and MIVA.

"Julien Gardes brings over a decade of online advertising experience to Rubicon Project, including many years of working of the demand side of our industry. In the past year he has become a trusted advisor for publishers in France, Spain and The Netherlands and has been instrumental in bringing on more than thirty of France’s premium publishers onto the REVV platform, including TF1, Nouvel Observateur and Dailymotion. There’s simply no one better suited to driving the market towards real time trading in France.”


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