Digital Transformation

Nikon Coolpix range uses Vibrant Image technology in latest online campaign

By The Drum Team | Staff Writer



nikon article

May 1, 2012 | 2 min read

Nikon Coopix is to become the first brand in Europe to implement an online advertising campaign using in-image ad format Vibrant Image.

The deal, agreed by TED@MediaCom, will see the three-month campaign run using Vibrant Image as display placements to promote the Coolpix digital camera.

Vibrant Image identifies static images within brand-safe content across the internet, embedding small overlays at the bottom of the image.

Kelly Lee, senior planner/buyer at Mediacom, commented; “We are always looking at new developments and innovative ways of engaging with our target consumers. Vibrant’s in-image product enables us to deliver the COOLPIX S3300 seamlessly with contextually relevant TV and entertainment images.”

Jeremy Gilbert, group marketing manager at Nikon UK, added; “This in-image advertising solution is a great format to engage our audience through a visual medium, and allows us to position the COOLPIX S3300 around really pertinent content.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Digital Transformation

Content created with:

More from Digital Transformation

View all


Industry insights

View all
Add your own content +