Midland News Association appointment for Wyatt International


By The Drum Team | Editorial

May 1, 2012 | 1 min read

The Midland News Association (MNA), publisher of the Express & Star and the Shropshire Star, has appointed Wyatt International to develop a new communications and brand strategy.

The appointment will see Wyatt tasked with helping the positive promotion of MNA’s brands, where the agency will provide expertise and creative support to help target four groups, staff, advertisers, readers and community and business leaders.

The agency will work alongside MNA’s brand and communications manager Chris Leggett and other key stakeholders.

Karen Bernie, managing director of Wyatt International, said: “This is an exciting era for media organisations to embrace change and align their businesses toward an ever evolving generation of media engagement.

“As a true original on the agency scene and the Midlands' longest established independent, we're passionate about British heritage but closely allied to future focus and reinvention.

“These will be the cornerstones of a visionary new brand and communications strategy for MNA,” she added.

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