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ITN Productions reveals that over 2m watched live stream questioning of James and Rupert Murdoch at Leveson Inquiry

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By The Drum Team, Editorial

May 1, 2012 | 1 min read

The live streaming of Rupert and James Murdoch and the Leveson inquiry last week reached over 2million viewers, ITN Productions has revealed.

The questioning of the Murdochs as part of the Leveson Inquiry into media ethics, reached 2,336,367 people across 215 countries through a live stream delivered by Rightster across ITN’s network of publishers, including Mail Online, Guardian.co.uk, ITN.co.uk and Facebook.

The peak time was during the first day of questioning for Rupert, at 12pm, when the number of people streaming reached 609,328, while the highest number on day two of his appearance was at 11am and was watched by 580,806 viewers.

Mark Browning, managing director of ITN Productions, commented: “These figures reflect the public’s interest in the events taking place at the Leveson inquiry and how the Murdochs’ appearances have dominated the news agenda in recent days. The popularity of the live stream also shows that there is a real opportunity for online publishers to incorporate live video of major events alongside comment, analysis and live blogs to enhance their online content.”

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