Coca-Cola launches new outdoor campaign featuring music stars and Olympic torch bearers


By The Drum Team | Editorial

May 1, 2012 | 1 min read

Coca-Cola is today launching a new outdoor campaign featuring a host of music stars and its 'Future Flames' - a specially selected group of young people who are being rewarded for their inspirational feats by carrying the Olympic torch.

The campaign stars Dizzee Rascal, Eliza Doolittle and boyband The Wanted alongside the inspirational youngsters whose efforts in music, dance and community activities has given them the once in a lifetime chance to be part of the London 2012 Olympic Torch Relay.

The 96-sheet creatives, by Mother, are live throughout the UK and will run for six weeks until 10 June.

James Eadie, Olympic portfolio director at Coca-Cola, said: "In uniting the Coca-Cola Future Flames with the stars of the London 2012 Olympic Torch Relay City Celebrations, these new creatives aim to engage and excite consumers ahead of the exciting summer of sport ahead by showcasing the best contemporary musical talent standing side by side with stars of the future.”

Media buying was handled by Vizeum.


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