Celebrity chef Michael Moore launches diabetic cookbook with London bus campaign
Transport Media has planned a London Bus campaign to promote celebrity chef Michael Moore's new book about diabetic cooking.
Moore was inspired to write the 'Blood Sugar' book of recipes after suffering a major stroke while out to dinner with his family.
His publisher New Holland appointed Transport Media to handle the four-week outdoor brief and the agency recommended a bus superside campaign to promote the cookbook in Greater London.
Transport Media said the bus advertising would provide "high opportunity to see and target the London masses".