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Celebrity chef Michael Moore launches diabetic cookbook with London bus campaign


By The Drum Team | Editorial

May 1, 2012 | 1 min read

Transport Media has planned a London Bus campaign to promote celebrity chef Michael Moore's new book about diabetic cooking.

Moore was inspired to write the 'Blood Sugar' book of recipes after suffering a major stroke while out to dinner with his family.

His publisher New Holland appointed Transport Media to handle the four-week outdoor brief and the agency recommended a bus superside campaign to promote the cookbook in Greater London.

Transport Media said the bus advertising would provide "high opportunity to see and target the London masses".


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