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Apple IPad ASA

ASA continues to monitor Apple over iPad 4G claims


By The Drum Team | Editorial

May 1, 2012 | 1 min read

Apple’s marketing of its iPad’s 4G compatibility is to be further scrutinised by the Advertising Standards Authority, the BBC has reported.

Having received complaints about the iPad’s 4G capabilities, the ASA is yet to be satisfied that Apple has amended its claims through its UK website.

A letter, seen by the BBC, to Apple states that the company has been advised that it should make no further reference to the 4G capabilities of the iPad’ which will resolve the complaint.

Apple is said to have claimed to have removed references to 4G from its website, and had also edited video footage as well, however the UK website did still advertise iPads with 4G compatibility when visited by The Drum (see main image).

Apple IPad ASA

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