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Ajoy Roy-Chowdhury promoted to head up new business and marketing for Isobar UK


By The Drum Team | Editorial

May 1, 2012 | 1 min read

Ajoy Roy-Chowdhury, has been promoted within isobar UK as head of new business and marketing across all four of the agency’s divisions in the UK.

Roy-Chowdhury, who joined Isobar in May last year from AKQA London, will join the agency management team to help develop a strategy for business and brand development.

He will work closely with Penny Herriman, CEO of Glue Isobar to drive the business forward within the UK.

Many Rayment has also joined his team as communications director, with the team made responsible for driving marketing initiatives.

Herriman,commented: "We are pleased to have Ajoy on board. He brings with him extensive experience in digital and innovation, a passion to lead and deliver great work, and determination to drive our vision for Isobar UK forward."

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Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.

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