Former PrintSoft general manager Judith Niederschelp has joined Harte-Hanks owned Information Arts in the new role of vice president of database solutions.
Niederschelp has joined the database marketing and analytics company as the company aims to build its profile in the UK and Europe and follows Donna Belanger’s appointment as its new managing director earlier this year.
In her role, Niederschelp will also lead sales for the company’s b2b marketing service, Demand Curve.
She previously worked for Harte-Hankes for a decade, before leaving to join PrintSoft in 2009.
Niederschelp, said: “Information Arts is a fantastic company to work for and with the benefit and access to the whole range Harte-Hanks range of companies, from Mason Zimbler to Trillium, we can offer a really broad and integrated portfolio of services to our European clients. It is this level of integration that really attracted me to the role.”
Information Arts was acquired by Harte Hanks in September 2010.