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French kitchen retailer Mobalpa hires The Market Creative for UK launch


By The Drum Team | Editorial

April 30, 2012 | 1 min read

French kitchen brand Mobalpa has appointed The Market Creative to work on its launch into the UK.

The Manchester agency, which was appointed following a three-way pitch, has been briefed to launch a pilot store for Mobalpa in the UK, which includes developing the brand and positioning to run across all communication and in-store activity.

The store, based in Warrington, will open in June 2012 and will provide the blueprint for expansion across the UK if it proves a success.

Sue Benson, managing director at The Market Creative, said: "In other parts of Europe, Mobalpa is renowned for exceptional quality and the latest contemporary designs. It’s great to be working with them right at the beginning of their journey here as we help to shape their brand for the UK market.”

Mobalpa was established in the French Alps in 1907 as a cabinetmaker and now has kitchen stores in 38 countries worldwide.


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