Big wins I-Smart integrated account


By The Drum Team | Editorial

April 30, 2012 | 1 min read

Claims management company I-Smart Consumer Solutions has appointed Big following a five-way pitch.

Big's work will span advertising, DM, digital and PR. The aim is to create "a more clearly defined and rounded proposition to consumers" about what I-Smart offers.

Paul Fakley, marketing director at I-Smart, said: "We needed to find a strategic, full service agency, with financial services heritage and a sound understanding of retail."

The pitch was brokered by Creative Brief. Carat will handle media buying.


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