The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

Infographic charts rise and rise of Pinterest


By John Glenday | Reporter

April 28, 2012 | 1 min read

Social media agency TAMBA has produced a Pinteresting infographic charting the latest interest into the social scene’s platform of the moment, Pinterest.

The research has found that women’s dominance of the site is eroding with the proportion of men using the site increasing from 20% to 28% between January and March this year.

The demographics of these users are overwhelmingly skewed toward the 25-54 age group however with just 3% of users aged over 64.

They also show that the average time spent on the site stands at 14.2 minutes with page views topping 2.3bn in March alone.


Industry insights

View all
Add your own content +