By The Drum Team | Editorial

April 27, 2012 | 1 min read

M&C Saatchi has created the TV campaign to launch Ribena's new no added sugar drink Ribena Plus.

The TV spot is part of a wider £6m advertising campaign which will also include press, digital, in-store and outdoor creative.

Carrie Hindmarsh, CEO at M&C Saatchi, said: “The brave berry character sits at the heart of this fun and light hearted campaign. The creative retains the quality associated with the Ribena brand, but also introduces an element of health and science to reflect the added benefits that make it Ribena Plus.”