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London Olympic legacy company forms graphic design roster for new park


By The Drum Team | Editorial

April 27, 2012 | 2 min read

The London Legacy Development Corporation has put together a roster of graphic design agencies to help with the design of the Queen Elizabeth Olympic Park.

Along with architecture and urban design companies, and landscape architecture firms, they will offer a range of services to support the design quality of the new park and its surrounding area.

The graphic design agencies sitting on the Design Services Framework Panel for four years are:

• Appetite

• Arup

• Dog Star Limited

• Greenspace

• Hyperkit Limited

• Premm Design Limited

• Squint / Opera

• Uniform

The Legacy Corporation will issue mini competitions to the panel for projects including design guidance for the five new neighbourhoods and support for development projects on the Park and surrounding areas.

Andrew Altman, chief executive of the London Legacy Development Corporation, said: “The Queen Elizabeth Olympic Park will be defined by high quality design running through the neighbourhoods, venues, parklands and public spaces.

“Legacy plans are further ahead than any previous Olympic host city and this is a great opportunity for architects and designers to help shape the future of the Park after the Games.”

This is the latest of three wins in the Olympic Park area for Liverpool agency Uniform.

It has already been tasked by shopping centre Westfield to create various visuals as part of the ongoing development of the centre post-Games.

Uniform has also been working with the Manhattan Loft Corporation on its new landmark, 42-storey Manhattan Loft Gardens in Stratford. The agency is creating a two-minute film demonstrating the views across London and the Olympic Park from the various roof gardens.


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