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Leeds Metropolitan University Public Relations Drum News

Leeds Metropolitan University students "Jigsaw PR" win Grayling Competitive Pitch Prize


By The Drum Team | Editorial

April 27, 2012 | 2 min read

Jigsaw PR, a team of students from Leeds Metropolitan University, has won the Grayling Competitive Pitch Prize.

The students formed their own virtual agencies to respond to a ‘real life’ PR brief provided by Grayling, with the winning team receiving £500 as part of the annual competition.

Christine Emmingham, head of Grayling North, said: “We have been running the PR pitch every year since 1995 and are consistently impressed by the calibre of the pitches and the effort the students have put in. This year’s winning team demonstrated the right strategic approach brought to life with workable ideas and creative flair.

“The initiative gives the students a taste of the pressure – and excitement – that a real life pitch brings and helps prepare them for the commercial workplace.”

Chloe Rushworth, Emily Garner, Laura Crimmons, Natalie Dickinson and Rosie Everard, who made up Jigsaw PR, created a campaign idea which included SEO and social media strategies, an innovative media relations campaign using LCD integrated press releases and tactics tied to the Olympics and the client’s 20th anniversary amongst many others.

Lucy Laville, PR course leader at Leeds Metropolitan University, added: “The opportunity that Grayling has been providing to Leeds Met's PR students for over ten years is a brilliant way to develop students' confidence in managing real work scenarios. The presentations that our students made to colleagues at Grayling this year we're of a very high standard and it was a pleasure to see them deliver such accomplished work as they prepare to graduate.”

Leeds Metropolitan University Public Relations Drum News

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