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The Drum Magazine: Friday 27th April


By The Drum | Editorial

April 27, 2012 | 3 min read

A taster of what's in our latest issue out Friday 27th April

Out of Home – Cover Story

In this issue The Drum explores the rebirth of the world’s oldest advertising medium: from interactive technology using QR codes and NFC, to the multi-sensory developments creating memorable brand experiences.


As summer fast approaches, we’re looking at the playing field of opportunities that festivals offer for brands. The question is, are brands ready to make a land grab? Find out in the latest issue.

Chip Shop Awards

We take a look at some of the nominated entries in the Chip Shop Awards’ Shop Window Postcard Space category, which highlights the beauty and simplicity of a great idea.

Analysis and Agenda

Advertising and Marketing
  • ITV to air Shazam enabled adverts
  • Marketing budgets up for third successive quarter
  • Consumers looking for brands to tailor approach
  • Why Brit’s can’t live without Cadbury
  • Reasons to rebrand your business
Social Media
  • Banks struggle to grasp social media
  • 14 UK agencies make it on to Facebook’s list
  • Strathclyde Police take on Twitter in an attempt to reduce crime
  • Former spy chiefs wants Twitter hacking sanctioned
  • The Works

    In this issue we look at some of the latest creative work, including:- Glasgow design studio Randak’s new brand work for Argyll and The Isles- Creative England’s new brand identity by Sheffield design agency Peter and Paul- Acclaimed illustrator Peter Arkie has created a limited range Of designs for Scotch Whisky brand anCnoc- A £800,000 worth print campaign for Jurys Inn group developed by ElvisAnd more…Pitch newsA round-up of the new business news - from pitches and wins to losses and reviewsPeople newsA look at who has moved where in the marketing and media industries, both client-side and agencyThe magazine regularly includes: In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends


    Industry insights

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