The Drum 27 April 2012: Subscribers can download a PDF of the latest issue here

Download your copy of the latest issue of The Drum magazine, which includes a feature on innovations in Out of Home advertising and a piece on festivals and brands. We also take a look at some of the entries into the Best Use of a Shop Window Postcard Space in the Chip Shop Awards.

Out of Home – Cover StoryIn this issue The Drum explores the rebirth of the world’s oldest advertising medium, Out of Home: from interactive technology using QR codes and NFC, to the multi-sensory developments creating memorable brand experiences.FestivalsAs summer fast approaches, we’re looking at the playing field of opportunities that festivals offer for brands. Chip Shop AwardsWe take a look at some of the nominated entries in the Chip Shop Awards’ Shop Window Postcard Space category, which highlights the beauty and simplicity of a great idea. The Works - The latest creative campaignsIn this issue we look at some of the latest creative work, including:

• Glasgow design studio Randak’s new brand work for Argyll and The Isles
• Creative England’s new brand identity by Sheffield design agency Peter and Paul
• Acclaimed illustrator Peter Arkie’s limited range of designs for Scotch Whisky brand anCnoc
• A print campaign for Jurys Inn group, developed by Elvis