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Under Armour Sport Drum News

Under Armour unveils affiliate programme with Affiliate Window


By The Drum Team | Editorial

April 26, 2012 | 2 min read

Performance sports apparel brand Under Armour is rolling put an affiliate programme with Affiliate Window, as part of its plans for international growth.

The plans for the company includes expanding its ecommerce activities in the UK and growing a successful performance marketing channel, with the aim of enlisting relevant content publishers to join the programme and discussing several categories of sportswear.

Amy Ely, ecommerce acquisition manager at Under Armour, said: “We are thrilled to work with the UK’s leading performance marketing network and to welcome a whole new audience of affiliate partners. Affiliate Window’s global expertise and award-winning reputation will play an important role as our online business continues to expand internationally, and we look forward to building great relationships with both the network and our affiliate partners.”

Anjulie Truong, client services manager at Affiliate Window, added: “We are delighted that Under Armour has taken the significant decision to launch their programme in the UK exclusively with Affiliate Window. As a network we are proud of our historic strength within the retail space and are excited to bring our experience from other sports and athletics brands to enhance Under Armour’s affiliate offering. The Under Armour brand is well known and respected globally for their dedication to provide quality sports clothing. We plan to partner best in market affiliates to resonate the same success in the UK for the brand.”

Under Armour Sport Drum News

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