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VION UK unveils ‘I Love Bcn’ brand with Sphere


By The Drum Team, Editorial

April 25, 2012 | 1 min read

VION UK has unveiled its ‘I Love Bcn’ brand with Sphere Design, with the aim of promoting British bacon.

The packaging uses a Union Jack in the background to promote the fact that it is British.

Tony Casson, Sphere creative director, said: “I love bacon…….. don’t we all?

“Whether it’s seen as a guilty pleasure or not, the message is clear. We worked closely with VION to combine a rebus style brand name and britishness to deliver a contemporary solution.”

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