Buzz City reveals smartphones now account for 32% of all mobile ads
BuzzCity, the mobile advertising network, has revealed that smartphones now account for 32% of its ads following rapid global adoption of such devices.
The global survey identified triple digit growth in the sector in countries including Kenya, Pakistan and Argentina.
Across its mobile advertising network Buzz City registered a 95% increase against Q1 of 2011 with more than 45bn ad banners delivered across 10,000 publisher sites – reaching 300m unique users per month.
Established markets such as the UK, US and Saudi Arabia are also tipped for further growth with 25% of mobile users using smartphone devices – generating over a billion ads per quarter in each country.
Dr KF Lai, CEO, BuzzCity comments on the report: "The consumer love affair with smartphones is showing no sign of waning. Smartphones and the functionality that they bring enhance consumers' lifestyles and fulfil their desire to stay connected whatever they are doing, whenever they are doing it - messaging, shopping, updating and sharing on social networks or making calls.
“What marketers need to take advantage of is how they can engage with their target consumer, as mobile as a channel is a multiple touch point for engagement."
Mobile advertising grew by 157% over the past year with further growth expected this year.