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Advertising Standards Authority Drum News Scotland

‘See more f*cking than David Attenborough could handle’ ad banned by the ASA


By The Drum Team | Editorial

April 25, 2012 | 2 min read

A Valentine’s Day ad for Aberdeen venue The Pearl Lounge has been banned by the ASA because it could cause widespread offense and encouraged sex with a stranger.

The Pearl Lounge said that it had not seen the leaflets before they were distributed around the Aberdeen University campus, reading: "VALENTINES FU*K FEST THURSDAY 16TH FEBRUARY GO HOME WITH A STRANGER! 70P BROKE BOMBS GET YOUR NUMBER AT THE DOOR LEAVE YOUR MESSAGES SEE MORE FU*KING THAN DAVID ATTENBOROUGH COULD HANDLE!"

The venue added that the event was cancelled and all promotional material had been withdrawn, and that it is now working closely with Aberdeen City Council and student bodies to ensure similar risky promotions did not run again and that all future material for external events was proof read by the venue.

It was decided by the ASA that despite the asterisk, it was obvious and ‘f*ck’ and ‘f*cking’ were meant to be swear words, and this could cause offense to some, and that ‘go home with a stranger’ seemed to promote sex with strangers, making the ad socially irresponsible. It was therefore found that the ad breached the code.

Advertising Standards Authority Drum News Scotland

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