Moduleo appoints One Marketing Communications to help with launch
Flooring brand Moduleo has appointed One Marketing Communications to help with its launch next month.
The agency will be involved in digital, trade and consumer advertising and direct marketing, PR and social media, POS and exhibitions for the company.
David Bigland, managing director of Moduleo UK & Eire, said: “With Moduleo in the UK we are literally creating a new brand and we need to ensure commercial success at the earliest opportunity in a very competitive market place. The team at One is not only creative but is also able to offer me the strategic and tactical marketing support that we need across our entire marketing mix.”
The vinyl tile brand aims to compete against established brands Amtico and Karndean when it launches.
Wayne Silver, deputy MD at One Marketing Communications, said: “It is a real privilege to be working on the UK launch of Moduleo and is a real testament, not only to our integrated approach, but also our understanding of both B2B and B2C audiences which we need to engage to ensure commercial success from day one. In addition to presenting differentiated yet relevant creative solutions, we were also able to demonstrate our marketing expertise coupled with our commitment to excellent client service.”
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