Glasgow 2014 Commonwealth Games turns to Scottish Marketing Services Framework agencies for 'Introducing Glasgow 2014' campaign tender
The Glasgow 2014 Commonwealth Games has turned to the Scottish Marketing Services Framework to shortlist seven agencies for its tender for a creative services provider to develop its ‘Introducing Glasgow 2014’ campaign.
The seven agencies from the framework, which itself is currently out to tender, are The Union, The Leith Agency, Story, Frame, Newhaven, The Bridge and Golley Slater.
Previously the tender was to be run through Glasgow City Council’s online portal, but the committee have now decided to turn to the Scottish Government’s framework agencies instead of asking for open applications.
The campaign, which is expected to cost between £1.2m and £1.9m , is expected to use various media platforms to promote the Games, including experiential, TV, Digital and will include research services also.
The contract will also include the international launch of the Official Glasgow 2014 Mascot, it is understood.
90 minute creative pitches will be held as part of the process too.
A Glasgow 2014 spokesperson said: “We have long listed seven companies and invited them to bid for this very exciting contract, which will see the successful company work across a number of campaigns for Glasgow 2014. As expected, we work very closely with Scottish Government as one of our Games Partners, and the companies on their Marketing Services Framework have already been through a competitive and exhaustive procurement process. Pulling these seven companies off this framework means that we already know they produce outstanding work and have an excellent understanding of the Scottish market.”