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By The Drum Team | Editorial

April 25, 2012 | 1 min read

Domino’s Pizza in the Netherlands has come up with a way to make silent electric scooters safe – by adding a voice that says ‘Domino’s!’.

The delivery scooter replicates the sound or a motorbike, with the voice, which also says ‘Pizza!’, heard every time the vehicle accelerates.

Domino’s Pizza has said that the PR stunt aims to ‘improve road safety’.

Domino's Pizza Europe Public Relations

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