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Bristol Zoo Gardens unveils microsite for dinosaur event with Together

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By The Drum Team, Editorial

April 25, 2012 | 2 min read

Bristol Zoo Gardens has unveiled a microsite to promote its free DinoZoo event, which launches on 25 May and runs until September.

Designed by Together Agency, the microsite for the three month exhibition was launched following two weeks of Bristol Zoo dropping hints on its Facebook and Twitter pages about the nature of its summer plans.

The campaign also included the Zoo placing a car in the centre of Bristol, seemingly crushed by what appears to be a huge creature, and surrounded by T-Rex footprints.

Dr Bryan Carroll, director of Bristol Zoo, said: “We are always looking for new and exciting ways to entertain, inspire and educate our guests, and this year is no exception. DinoZoo is sure to be a fantastically popular new attraction that will take our guests on a journey that started over 200 million years ago.

“We are really looking forward to unveiling these giant creatures on May 25. It also presents a great opportunity to tell our guests about the very real extinction threat facing many species in the Zoo and around the world.”

Bristol

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