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Bodega unveils brand identity and packaging with Pearlfisher


By The Drum Team | Editorial

April 25, 2012 | 2 min read

New Antipasti brand Bodega has unveiled its brand identity and packaging with Pearlfisher.

Using the strapline ‘Antipasti Appreciation’, the olives and antipasti ranges has a picture of a Bodega Olive picker positioned over the brand name.

Natalie Chung, creative director at Pearlfisher, said: “The brand identity and design for Bodega highlights the brands expertise as well as its modern and premium quality. We have shown Bodega’s richness in a simple and characterful way, emphasising that antipasti can be for everyone and highlighting the exciting taste sensations. The design is compelling and original, allowing Bodega to stand out in the world of own-brand olives and antipasti.”

Words are used to categorize flavours of the olives used, such as ‘a smooth and subtle one’ and ‘the mild one’.

Vaz Frigerio, Bodega’s olive expert and buyer, added: “When people try olives for the first time, you don’t always get a positive reaction. We believe we have something in the range to suit all taste buds, however sophisticated - the Mild Nocellara in the Bodega range is the most popular olive in central and southern Italy and has a taste that is accessible to olive lovers and beginners alike. There is no such thing as an olive gene, it is about finding and tasting the right olive for you.”

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