Tony Robinson’s Weird World of Wonders promoted through Aardman game


By The Drum Team, Editorial

April 24, 2012 | 2 min read

Tony Robinson’s Weird World of Wonders books, due to launch this month, is set to be promoted via an online game created by Aardman Digital.

Created as part of a global marketing drive for the books, created by Pan Macmillan, the game will be seeded on numerous websites, and features Pee Wee, one of the children featured in the books along with his scruffy dog Nits, as the pair search for the other characters, who are lost throughout history.

James Luscombe, digital project manager at Pan Macmillan, said: “We are delighted to start our partnership with Aardman Digital creating the game for Tony Robinson’s Weird World of Wonders. Aardman have brought their enormous talent for storytelling and attention to detail to create a unique and incredibly fun game.”

Karen Heldoorn, head of client services at Aardman Digital, added: “There is no doubt that this series of books will be very popular and we are delighted to have the opportunity to create a game, working closely with Pan Macmillan and Tony Robinson, to promote the launch. Having Tony’s input and voiceover gives the game a unique and entertaining feel. The key to a great online experience is to make it fun and this game certainly is!”

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