Saint-Gobain set to unveil new TV campaign with Rare

Saint-Gobain will soon unveil a new campaign, worth £2m, to promote its Planitherm energy saving window glass with Rare Creative Group, which is celebrating its 15th birthday.

The series of ads focus on characters Pam and Fern, neighbours who want to beat ‘them across the road’ with their windows, and will air on ITV, C4 and Sky channels.

The production of the previous Pam and Fern series of ads was the first TV campaign created by Rare, and was nominated as a finalist in the 2012 Drum Marketing Awards in the category of Best New Product/Service Launch of the Year.

Rare is set to hold a party later this month to celebrate its birthday.