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New international campaign for Stoneridge created to promote tachograph device


By The Drum Team | Editorial

April 24, 2012 | 2 min read

Electronics company Stoneridge has released a new campaign to promote its new SE5000 Exakt Duo Tachograph device.

Running across UK, Sweden, Netherlands, France, Germany, Spain and Italy, the campaign, from gyro Manchester, is the third that the agency has created from the company, and will target commercial drivers, with the equipment developed to help them adhere to driving legislation.

The campaign will introduce a new proposition; ‘You asked. We delivered. Together we make the perfect Duo’, running across press, online, events, sales support and promotional materials.

Vicki Tramma, marketing & central sales manager, said: “We are delighted with the campaign launch for our exciting Exakt Duo product. The strategy we have developed with gyro places our customers at the heart of our business, allowing us to develop our position in the market as a listener, provider and partner who genuinely supports the tacho community.”

Tara Chandra, client services director for gyro Manchester, added: “Stoneridge’s new campaign moves the company to a true customer-centric positioning with creative messaging and communication tools built around what customers care about. We believe the exceptional creative delivers a standout positioning in the marketplace that will drive them forward as a leading provider of support and resources for their tachograph customers.”


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