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Survey reveals patterns of online news consumption


By John Glenday | Reporter

April 24, 2012 | 2 min read

A survey into the popularity of various mediums of media has found that online remains the primary source of technology news – although print is holding up surprisingly well.

In total it found 78% of respondents obtained technology news from online media, ahead of social media on 42%, print journals on 40% and national newspapers at 37%.

The technology market poll, conducted by Eurocom Worldwide, found a big increase in the use of tablet devices to read the news, even as seven out of 10 confirmed they still read print journals at least once a month.

In terms of accessing digital news 83% used their laptops, 61% used their mobile phones, 30% plumped for tablets (double last years tally)and 27% used their desktops.

Jennifer Janson, Managing Director, Six Degrees, said: “The challenge for online media, whether technology or general media, remains to turn all those eyeballs into revenue and profit.

“Improvements in the tablet reading experience combined with their rapid growth could well encourage more users to subscribe for content. However, it remains to be seen whether publishing specifically to tablets will be a winner for the traditional print media.”

Mads Christensen, Network Director at Eurocom Worldwide, added. “Anecdotal evidence from our member agencies around the world suggests that journalists in both online and print are having to work harder and produce more with fewer resources.”


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