The Drum Awards for Marketing - Extended Entry Deadline

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By The Drum Team | Editorial

April 24, 2012 | 1 min read

Mecca Bingo has unveiled a new ad, created by Gravity London with media buying by Boutique Media Communications.

The £2m campaign will run until the end of May, promoting the chance to win a car in five weekly link games.

Tom Gough, marketing manager for, said: “Following the success of our Everyone’s A Winner (EOAW) promotion earlier this year, we are predicting a great response to our Fantastic Day campaign. EOAW delivered the highest number of new customers to Mecca compared to previous promotions, and we saw huge growth in the number of customers who played using a smartphone.”

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